We used a cross-channel approach consisting of SEO, PR, Web Development, and eDMs.

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With a core focus on mobile display, the website's overall design was kept to the minimum, emphasizing on the words and phrases that would define TMK, handrolls, punk vibes and temakis.

Contents were created in unison between printed marketing, digital and PR, sticking to the principal concept of handrolls and temakis in Hong Kong. This included Menu designs, photography directions for social media and press release shots, and various icons for facebook and instagram, i.e. highlight icons.